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 Welcome to the DJ Approved.Com Article Section.  This article was submitted by Don Ray Wornstaff.

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The Key To A Successful Event

By Jeffrey Bryer of Events R Us, Inc

I think that communication is one of the key principles in a creating successful event.

A story of a Florida DJ company that was more concerned with acquiring a deposit & payment in full prior to the event, more than taking the information, recording it & confirming that client's requested formalities & copying them down for this particular client's wedding was making me feel a bit un-nerved when I heard the news about the party from the Catering Director the next day.

The client was dreadfully disappointed due to the fact that they had paid in full 5 days prior & all of the information that the client had provided to the DJ Company was lost in the transfer of the office manager/sales person & the DJ the client actually received on the day of their wedding.

It was an ultimate bait & switch case, you see the client thought they were actually getting a more popular & personable DJ & Emcee when in fact they received someone totally different...a story you hear in our business much too often.

Needless to say, the DJ / Emcee did not have any, ANY of the documentation for this particular client.  She was also a novice, in experienced at the Wedding Traditions & formalities.

In any case, the Bride & Groom were furious that they had been duped into paying top dollar for one DJ / Emcee & received another.
Not to mention, their new DJ / Emcee new nothing about coordinating with the other professionals at the event i.e.. the photographer, videographer & most important, the Catering/Banquet Manager.

In any case, she did not communicate with these other experienced professionals & tried to run the show herself.  Pity.  The worst part of it was when she announced a dance of the bride & her father...

Unfortunately, the bride's Father had passed a few years earlier.
Needless to say, this DJ would be out of work & looking for a new career.

Communication is so, SO important, even if an agency or sales person must switch one DJ / Emcee for another...you must provide your artists with as much information as humanly possible.  After all, every wedding, every birthday, each corporate event & social gather should be treated like a "once in a lifetime" occasion.  You are only as good as your last performance.  So you must go over the top, the extra mile & exceed the expectations of every client & make them say, "You were incredible!"  You made my affair a complete success!

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