The Key To A Successful Event
By Jeffrey Bryer of Events R Us, Inc
I think that communication is one of the key principles in a creating successful event.
A story of a Florida DJ company that was more concerned with acquiring a deposit & payment in full prior to the event, more than taking the information, recording it & confirming that client's requested formalities & copying them down for this particular client's wedding was making me feel a bit un-nerved when I heard the news about the party from the Catering Director the next day.
The client was dreadfully disappointed due to the fact that they had paid in full 5 days prior & all of the information that the client had provided to the DJ Company was lost in the transfer of the office manager/sales person & the DJ the client actually received on the day of their wedding.
It was an ultimate bait & switch case, you see the client thought they were actually getting a more popular & personable DJ & Emcee when in fact they received someone totally different...a story you hear in our business much too often.
Needless to say, the DJ / Emcee did not have any, ANY of the documentation for this particular client. She was also a novice, in experienced at the Wedding Traditions & formalities.
In any case, the Bride & Groom were furious
that they had been duped into paying top dollar for one DJ / Emcee & received
In any case, she did not communicate with these other experienced professionals & tried to run the show herself. Pity. The worst part of it was when she announced a dance of the bride & her father...
Unfortunately, the bride's Father had passed
a few years earlier.
Communication is so, SO important, even if
an agency or sales person must switch one DJ / Emcee for another...you must
provide your artists with as much information as humanly possible. After all,
every wedding, every birthday, each corporate event & social gather should be
treated like a "once in a lifetime" occasion. You are only as good as your
last performance. So you must go over the top, the extra mile & exceed the
expectations of every client & make them say, "You were incredible!" You made
my affair a complete success!